Friday 2 November 2007

The power of virtual reality

Some of us had a discussion recently about Second Life - the virtual reality, and how it could be used to support training and trade unionism. I mentioned the action being taken by IBM workers at the time so I thought you may like to know the outcome which is below.
(So does anyone fancy creating a virtual learning rep?)
Following the historical protest against IBM Italy in Second Life, on 27th September, some important developments have taken place:
Mr Andrea Pontremoli, IBM Italy’s CEO (who personally received all of your petitions by email) has resigned.It seems our Virtual action had an impact on his role at IBM. IBM Corporation made a complaint to IBM Italy for the way they’ve managed the negotiations with the thousands of employees and how they’ve let it lead to such a harmful image for the company.
The works council hopes to return to the negotiations' table: we'll hear more at the beginning of next week.A big thank you goes to all people who supported IBM Italy workers in their struggle over the last 6 weeks. From protesters who came to Second Life and joined the action, to the petitioners who wrote letters to IBM Europe management, to those who took the time to give their ideas on how to proceed when there were no visible results to our protest and to the press who covered the event in more than 30 countries which helped put pressure on IBM as well.

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